Latest interview from EDISON CHEN on the opening of CLOT
How are things going? What have you been up to lately?
Things are going good... I am chilling and relaxing and focusing my energy on things other than Hong Kong entertainment, it has been refreshing and chilled... I've been in the States meeting people, chilling and making moves... Big things to come from the CLOT boys starting from the re-up of JUICE and onwards... I am currently working my ass off to get healthier and even stronger for when, IF I EVER come back to Hong Kong... I am settled now and I am feeling good...
Tell us about the concept and meaning behind “Business As Usual”.
BUSINESS AS USUAL has been the motto of the CLOT family since the whole HK SCANDAL happened... Everyone thought we were going to fold and our shit was going to crumble but it has actually made us stronger and we are coming back harder... We ain't closing, we renovating, we dun got less customers, if anything there are more customers now so this tee is just for us at CLOT and the people who support our shit.
This is a message to all the haters and doubters that we are handling BUSINESS AS USUAL!! They can hate all they want but they can't deny us and we can't stop won't stop and the only place we going is higher and higher up on the food chain till we are the top and people will no longer be able to say nuttin bout us..... ACU and JUICE are chilling AS USUAL, so why wouldn't it be BUSINESS AS USUAL???
What sort of changes can we expect from CLOT and Juice?
JUICE is a more futuristic clean and sleek retail venture now... When we opened JUICE around 4 years ago everything inside, the design, the clothing, the music, the things that made JUICE what JUICE is, was super fresh and super new... No real stores or brands were around back then from a local perspective so we also brought some new flavor to the game, but as time passed and more and more people hopped on the street fashion bandwagon and more local clothing makers followed our footsteps we decided we needed to RE-UP not only our look but our whole vision.
Being pioneers for the region we needed to give our supporters a version of JUICE that we thought fit to be for 2010 and we also needed to refocus the store as well. We will be expanding into other cities very soon so this is just the first chapter of the re-up... Taiwan, Macau, Beijing or LA??? Where will we go next??? Keep ya shit peeled to our site and keep updated on what the CLOT BOYS be doing... Also other than the facelift inside we will be selling new lifestyle products from candles to cameras, music and magazines on top of the shit we currently sell including clothing, toys, incense and special funkiness...
We will be testing a lot of new labels at JUICE as well from now on so we will be carrying more AMERICAN and EUROPEAN brands other than the usual Asian brands you see... Maybe you will see us venture into the realm of the world in between high fashion and street fashion very soon too but we wun spoil too many surprises for now... is a full collection looming for the CLOT boys??? Haha u call it but dun say i said nothing cuz i didn't...
Saturday, April 19, 2008 10:06 PM
Latest interview from EDISON CHEN on the opening of CLOT